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To "cross the Rubicon" is an idiomatic expression that refers to making a crucial and irrevocable decision or taking a decisive action that commits someone to a particular course of action. It originated from a historical event when Julius Caesar, a Roman general, crossed the Rubicon River in 49 BC with his army, defying the Roman Senate's orders not to bring armed forces into Rome. This act marked the point of no return, as it initiated a civil war and ultimately led to Caesar's rise to power in ancient Rome. The phrase "crossing the Rubicon" for Rubicon Coaching means going where you haven't gone before and going to where you want to go without looking back. 

​If you're ready to be, do and have everything you want in business and life, Rubicon Coaching can help you.

Do You Want to Create an Endless Supply of Referrals?

4/5/2024

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Creating a network of industry professionals is not just about exchanging business cards or a flurry of LinkedIn connections. It's about fostering genuine relationships that are mutually beneficial and long-lasting. As someone who navigates the intricate world of mortgage originations, I've discovered the power of connecting deeply with real estate agents, financial planners, and other key players in the housing market. Here's how I've built my network, and how you can do the same.

Dive Into Professional Networking Groups with a Personal Touch
I actively participate in networking groups that cater to real estate and mortgage professionals. It's not just about attendance; it's about being genuinely interested in others, asking questions, and sharing experiences. These interactions have not only broadened my network but also deepened my understanding of the industry.

The Magic of Co-hosting Events
I've teamed up with real estate agents, title agents and builders to host various events, from educational seminars to community gatherings. These collaborations have not only doubled our outreach but have also allowed us to create unique experiences that benefit our clients and solidify our relationships.

Share Tools and Resources That Matter
I make it a point to share useful tools and resources with my network. Whether it's a cutting-edge mortgage calculator or the latest market trend report, providing something valuable has helped me become a go-to resource for my peers.  A great resource to use for market conditions is www.homefacts.com where you can type in any city or zip code and get a synopsis of the area, a great idea for open house showings.

Personalized Communication Goes a Long Way
Regular check-ins with my industry partners are a staple in my routine. These aren't generic, mass emails but personalized messages or calls that show I'm genuinely interested in their work and how we can support each other.  Ninja selling recommends at least 10 handwritten notes each week sent by snail mail.  Who doesn’t enjoy getting something personal delivered to them?

Grow Together Through Professional Development
Inviting industry professionals to join me in webinars or courses has been a game-changer. It's a shared journey of growth that strengthens our professional bonds and enhances our collective expertise.

Establish a Feedback Loop That Fosters Improvement
After completing a referral, I always circle back with the referring partner. Sharing insights and feedback from the process helps us refine our approach and ensures that future referrals are even more successful.

Celebrate Every Success, Big or Small
Acknowledging and celebrating the achievements of my network has been incredibly fulfilling. It's about showing support and appreciation for the hard work we all put in.
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Never Forget to Show Appreciation for Referrals
Each referral, no matter the outcome, should be met with gratitude. A simple thank you note or a personal call can make all the difference in showing my partners how much I value their trust.
In the end, building a strong network in the mortgage industry is about more than just transactions. It's about creating a community of professionals who support each other's growth and success. Through genuine interactions, shared experiences, and mutual respect, I've found that the strongest networks are built on a foundation of trust and friendship.

 
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    Ken Grant

    Ken is a certified Ziglar Legacy coach, trainer and speaker.  Ken can help you to achieve the level of success you desire.

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