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To "cross the Rubicon" is an idiomatic expression that refers to making a crucial and irrevocable decision or taking a decisive action that commits someone to a particular course of action. It originated from a historical event when Julius Caesar, a Roman general, crossed the Rubicon River in 49 BC with his army, defying the Roman Senate's orders not to bring armed forces into Rome. This act marked the point of no return, as it initiated a civil war and ultimately led to Caesar's rise to power in ancient Rome. The phrase "crossing the Rubicon" for Rubicon Coaching means going where you haven't gone before and going to where you want to go without looking back. 

​If you're ready to be, do and have everything you want in business and life, Rubicon Coaching can help you.

Scam of the Week-Scamazon Prime

6/13/2025

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As we continue to navigate an increasingly digital world, it's more important than ever to stay alert to online scams that can put your personal and financial information at risk. This week’s spotlight? A phishing scam targeting Amazon Prime users—dubbed “Scamazon Prime.”

Although this particular attack is currently aimed at Amazon customers in France, it’s a valuable reminder that similar tactics are used across the globe, and none of us are immune.

🚨 Here’s How the Scam Works:You receive an email that looks legitimate. It includes your name and address and claims that your Amazon Prime subscription is about to renew—at a much higher rate than you expected. Naturally, you’re prompted to hit the "Cancel Subscription" button to avoid being overcharged.

Clicking the link takes you to what appears to be an official Amazon login page. But here’s the catch: it’s a fake. Once you enter your login information, cybercriminals have exactly what they need to steal your identity—or worse.
​
🧠 Stay One Step Ahead:Here are three smart steps you can take to avoid becoming a victim:
  1. Go Directly to the Source:
    If something seems off about your subscription, don’t click any links. Open a browser and go straight to Amazon.com or use the official Amazon app.
  2. Think Before You Click:
    Phishing emails rely on urgency and fear. Pause. Take a moment. Scammers want you to act fast and emotionally. That’s their trap.
  3. Don’t Assume It’s “Just France”:
    While this particular scam is hitting inboxes in France, similar tactics are used worldwide. If it can happen there, it can happen here too.
💬 Final Thought:As a mortgage professional, I’m committed to helping clients protect not only their homes—but also their identity and peace of mind. Staying vigilant with online scams is just one more way to safeguard what matters most.
If you ever receive something suspicious and aren’t sure what to do, reach out to someone you trust before clicking. It’s always better to ask than to risk it.
Stay smart. Stay safe. 🛡️
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    Ken Grant

    Ken is a certified Ziglar Legacy coach, trainer and speaker.  Ken can help you to achieve the level of success you desire.

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